Mukesh Sharma

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  1. CPM vs. CPC vs. CPA: Which Pricing Model Is Best for Your Ads?

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    1 comment  ·  Zoho Books » Customers  ·  Admin →
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    Mukesh Sharma commented  · 

    Choosing the right ad pricing model depends on your goals. CPM (Cost-Per-Mille) charges per 1,000 impressions and is best for brand awareness campaigns, offering broad reach but no guaranteed clicks. CPC (Cost-Per-Click) lets you pay only for actual clicks, making it ideal for driving traffic through search and social media ads, though not all clicks convert. CPA (Cost-Per-Action) is performance-based, meaning you only pay when a user completes a desired action like a purchase or signup, ensuring high ROI but often requiring optimization. If you want maximum visibility, CPM works well; for traffic, CPC is the best choice; and for conversions, CPA delivers the highest value. Platforms like 7Search PPC offer flexible CPM, CPC, and CPA models, making it a great choice for cost-effective and targeted advertising.

  2. How Do Mobile Advertising Solutions Drive App Installs & Conversions?

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    1 comment  ·  Zoho Books » General  ·  Admin →
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  3. Which is the Best PPC Ad Network for Advertisers with the least strict policies for running misleading ads?

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    0 comments  ·  Zoho Books » General  ·  Admin →
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